At Google I/O 2025, Google unveiled a series of major AI advancements aimed at transforming how people search, shop, and interact with information online. The centerpiece of this year’s announcements was the introduction of AI Mode in Google Search, now powered by the advanced Gemini 2.5 models. This new mode brings conversational, chatbot-like search experiences, delivering detailed and structured answers complete with citations, charts, and deep research summaries.
AI Mode in Search: Smarter, More Interactive Results
AI Mode goes beyond traditional search by enabling users to ask complex questions and engage in follow-up conversations, making the experience more interactive and intuitive. Features like Deep Search allow for thorough topic exploration, while the upcoming Search Live will let users interact with Search in real time using their camera. Google has also integrated agentic capabilities from Project Mariner, allowing users to perform tasks such as booking tickets or making reservations directly within Search.
AI-Powered Shopping Innovations
Google introduced an AI-driven shopping experience that leverages its Shopping Graph to help users browse, compare, and make smarter purchase decisions. A standout feature is the virtual “try-on” tool, which lets users upload a photo and virtually try on billions of apparel listings—now available to Search Labs users in the U.S. Additionally, a new agentic checkout system allows users to set price alerts and track products to ensure they get the best deals.
Advances in AI Models and Developer Tools
Google showcased ongoing improvements to its Gemini AI models, including the new Deep Think mode for enhanced reasoning in complex tasks like math and coding. Developers can access these capabilities through the Gemini API and Google AI Studio, making it easier to build advanced AI-powered applications.
In healthcare, Google introduced MedGemma, an open multimodal medical AI model designed to help developers build health applications, such as analyzing radiology images or summarizing clinical data. MedGemma is efficient, open-source, and available for use on platforms like Google Cloud and HuggingFace.
AI Embedded Across Google’s Ecosystem
With over 1.5 billion monthly users now engaging with AI-powered features like AI Overviews, Google is embedding generative AI deeper into its products, marking what CEO Sundar Pichai calls a “new phase of the AI platform shift”. These advancements are making AI tools more accessible and useful for individuals, businesses, and developers worldwide.
Google I/O 2025 signals a future where AI is central to smarter search, personalized shopping, and advanced solutions in fields like healthcare—empowering users with more intuitive and powerful digital experiences.
