The advent of the internet and the consequent technology which sprang from it has permanently changed the way information and content is distributed. One of the major and most influential tools to have come out since the spread of the internet is social media. Social media has seeped into the fabric of our everyday lives and holds an important sway over the way we lead our lives. The rise of popularity of social media has resulted in platforms like Facebook, Instagram and Twitter becoming more than just a means to keep in contact with family and friends. Organizations, celebrities and influential personalities realised that using social media was an easy way to be in touch with their fans and followers.
With more and more people preferring social media over televisions, newspapers, and radios, which are forms of traditional media, brands are also shifting their attention from traditional to digital media. Brands shifted their focus from traditional media to social media platforms in an effort to grow their businesses. Before social media, celebrity engagement with fans was limited to roadshows or events but social media now lets them be in touch with their followers 24×7.
Digital media marketing through social networking sites, internet advertisements, podcasts, vlogs, and blogs has been dominating the internet for quite some time. Marketing through digital media is called inbound marketing, which is a process of attracting potential customers to the company, using internet content. Brands use various ways such as search engine optimization (SEO,) blog posts and influencer marketing to pull in customers with the help of digital media.
Whacked Out Media (WOM) is one of the leading digital media, branding and marketing agencies in South India. Since its inception in 2011, Whacked Out Media has closely followed the growth of social media platforms like Facebook, Twitter and Instagram which were still being adapted by the masses. WOM realised the potential of the social media platforms and how they could be used for branding and marketing by organisations and celebrities and has since then tirelessly worked on building brands which are now household names.
Over the many years, WOM has managed, worked and associated itself with some well known celebrities and brands, some of whom and which are household names. As we read further let us understand why these celebrities and brands recommend Whacked Out Media. One of the main reasons is WOM understands the needs of the brands and celebrities.
Some of the reasons why brands recommend Whacked Out Media are listed below.
1) Identifying target audiences
The message behind your marketing campaign won’t be effective if you don’t have a set target audience. Target audiences are a demographic of people who are most likely to be interested in buying a specific product from a specific company. Having a target audience and developing the blueprint for your marketing campaign accordingly will result in a successful marketing campaign.
2) Identifying the best platform for branding purposes
Running a social media marketing campaign consumes a large amount of time and money. Hence, determining the best social media platform for your campaign is an important step. It is considered a huge mistake to try and increase the company’s followers on several different social media sites since the person in charge of managing the platforms can get overwhelmed and go off track, leading to an unsatisfactory result. Whacked Out Media understands how each social media platform caters to different audiences and is able to come up with the perfect plan for branding needs.
3) Designated point of contact
Whacked Out Media has a workforce of over 200 employees and has the ability to assign dedicated resources to brands. Many companies make the mistake of hiring inexperienced and average social media managers, as the common belief is anyone can handle social media quite easily. WOM has a team of qualified professionals who are assigned to cater to each individual brand separately so the brands get the attention they deserve. A designated point of contact also helps in the smooth transition of ideas and views between WOM and brands.
4) Influencer management
If a consumer is loyal to an influencer or a brand they follow, more often than not the price point of the product will not bear a significant impact on purchasing decisions. Whacked Out Media is a premier player in the domain of branding, celebrity and content creator management, music and entertainment services. WOM has a proven track record of adopting influencer marketing and integrating it with branding services. Some of our well known brand integrations are
- Mahesh Babu Ghattamaneni – Brand integration done for Spotify.
- Nandamuri Taraka Rama Rao (Jr. NTR) – Brand promotion done for Celekt.
- Frustrated Woman – Brand Integration video on Youtube promoting Gillette
Some of the influencers under the Whacked Out Media roster include
1) Anchor Lasya, Kaushal Manda, Pranavi Manukonda, Naveen Kumar and three hundred more social media influencers.
2) Mahesh Babu, Ram Gopal Varma, Jr. NTR, Taapsee Pannu and two hundred more celebrity influencers.
With a portfolio of managing more than 300 influencers WOM is known to curate perfect brand integrations.
5) Audience growth and engagement
It is important to grow your audience on social media platforms. When relevant people come across the company’s post and might have an interest in the company or company’s product, it results in lead generation. Hence, an important goal for any social media manager is to increase the follower base on relevant social media platforms of the company. WOM has dedicated audience developers who look after increasing the follower count and increase engagement with the target audience.
Some of the prominent brands WOM has worked with and associated with are given below
- Cadbury
- Spotify
- Gillette
- Amazon Prime
- VIU and many more.
Similarly, Whacked Out Media is a trusted name amongst celebrities owing to their fine tuned celebrity branding services. Some of the reasons why celebrities recommend Whacked Out Media are listed below.
1) Managing online presence
Whacked Out Media employs its expertise in navigating the social media domain by coming up with tailor made social media engagement strategies for celebrities. WOM understands each celebrity is unique in their own right and therefore is able to strategise accordingly. Celebrities have numerous social media accounts, including Facebook pages, Twitter profiles and even Instagram accounts. Tweeting for the celebrity, handling sponsored tweets and posting appropriate photos on Facebook are just some of the many services offered by WOM.
2) Social media expertise
Celebrities often look out for professionals experienced in using platforms. Therefore, being adept at using social media platforms is a clincher for celebrities when looking for a management company. WOM understands each social media platform and its intricacies due to constantly being updated about new features.
3) Round the clock availability
Celebrities often have jam packed schedules and back to back meetings which means managing them will be a continuous process and effort. This means a celebrity management company needs to be able to provide dedicated support round the clock for any request or emergency. WOM has teams in place to offer round the clock support for celebrities.
4) Handle celebrity marketing
Watching out for opportunities related to public appearances like photo shoots, setting up interviews with popular lifestyle columns and talk shows are some of the key touch points for any celebrity marketing strategy. WOM identifies and develops a marketing strategy for celebrities to increase their marketing opportunities.
Whacked Out Media works with the entertainment industry, guaranteeing success through the bank of influencers in Telugu, Tamil, Hindi and Malayalam languages by creating unique, humourous and interactive content. Whacked Out Media has a proven track record of working with the who’s who of Tollywood which includes celebrity management, branding services, brand integrations, promotions, and many more. What makes WOM unique is our ability to exceed delivery expectations because of the personal touch we incorporate through our in house celebrities; something that could not be achieved through other channels.
Some of the prominent celebrities WOM has worked with and associated with are given below
- Mahesh Babu
- Ram Gopal Varma
- Varun Tej Konidela
- Brahmanandam
- Jr. NTR
- Ravi Teja
Celebrities have even left testimonials about our celebrity management services. Some of the testimonials are given below.
Reach out to us for any of your branding queries, celebrity management, celebrity event management queries by clicking here.
